Miami Fashion Week to host events in metaverse with new partnership

Miami Fashion Week

Miami Fashion Week (MFW) has revealed a brand new partnership using the Metaverse Group that sees it host numerous digital occasions during its ongoing edition.

As the physical iteration of MFW takes place, from May 31 to June 5, the big event may also be launching a range of metaverse-based projects on the view-world platform, Decentraland.

Occur the Metaverse Group’s Fashion Street Estate, which is situated in the platform’s Luxury Fashion District, MFW is going to be opening an online L’Atelier, having a ribbon-cutting ceremony on June 3, remaining available to visitors for 3 days. At the shop, Miami Fashion Week visitors can sign up for a non-fungible token (NFT) whitelist that will permit these to unlock benefits for the digital and physical world.

Throughout the virtual MFW, a variety of fashion shows, one of these come in partnership with DressX and Kollectiff, avatar models along with industry for virtual goods may also be available.

Miami Fashion Week

DressX may also be a part of an active streamed panel display on the L’Atelier rooftop, overall the virtual display on June 5.

It marks the 2nd event located on Metaverse Group’s Fashion Estate this season, with increased occasions set to occur all year round, the organization stated in a release.

“Our Fashion Estate has turned into a pillar within the virtual fashion community along with a popular virtual location to host Metaverse fashion occasions,” stated Andrew Kiguel, Chief executive officer of, the parent company of the Metaverse Group, that he’s even the executive chair of.

Kiguel ongoing: “We are bridging virtual and physical occasions and give people use of exclusive occasions. Miami Fashion Week Metaverse Group is constantly on the solidify its position like a reliable one-stop look for everything Metaverse and is constantly on the get the space and expertly guide new customers into this latest internet era.”